Plain-English guides for local businesses
Getting found on Google and in AI answers, reviews, missed calls, texting rules and what a website should cost. Researched from 2026 sources, a new one every Monday.
Missed calls are costing you jobs. Here is the cheapest fix.
Why callers hang up instead of leaving a voicemail, what an answering service or AI phone bot gets wrong, and the simple text that wins most of those jobs back.
How to get more Google reviews in 2026, without breaking the rules
What Google and the FTC allow, the asks that work, and the "review funnels" that can get your reviews removed.
Set up your Google Business Profile the right way (2026 checklist)
The profile that shows up on Google Maps decides who gets the call. Here is what to fill in, in what order, and the mistakes that get profiles suspended.
How to get ChatGPT and Google's AI to recommend your business
People now ask AI for "a good dentist near me". What the 2026 studies say those answers are built from, and the three places to fix first. No magic files required.
What makes a local business website get calls (and what makes people leave)
What 2026 surveys say customers look for before they call, why most of them are on a phone, and a 10-point checklist you can run on your own site tonight.
What a small business website costs in 2026 (and what the monthly fee should cover)
Do-it-yourself builders, software that includes a site, freelancers and agencies: real 2026 prices, what hosting should cost, and the questions that keep you out of a bad deal.
Don't get locked in: make sure you own your website, domain and Google accounts
Owners keep finding out their web or ads company owns their domain, their ad account or their site. Five things to check this week, and what to ask for if you are stuck.
Texting your customers in 2026: the rules in plain English
Texts get read, but the rules are strict and the fines are per message. Consent, opt-outs, the FCC's September 2026 change, quiet hours, and why your texts need registering first.
Google Local Services Ads in 2026: what changed and whether they are worth it
The pay-per-lead ads with the Google Verified badge are moving into Google Ads. What stays the same, what you lose, and how to keep wrong-area leads off your bill.
Website accessibility lawsuits in California: what small businesses should know
Why California restaurants and shops get demand letters over their websites, why "accessibility widgets" do not protect you, and the basic fixes that matter.
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