@import url('https://fonts.googleapis.com/css2?family=Big+Shoulders+Display:wght@600;800;900&family=Hanken+Grotesk:wght@400;500;600;700&family=IBM+Plex+Mono:wght@400;500;600&display=swap');
:root{
  --paper:#f1ede4;--paper-2:#e8e2d5;--ink:#151413;--ink-2:#3a3733;--mute:#6f6a62;
  --signal:#ff5a1f;--signal-ink:#c63d0c;--line:#cfc7b8;--blue:#1b2b44;
  --display:'Big Shoulders Display',Impact,sans-serif;--body:'Hanken Grotesk',ui-sans-serif,sans-serif;--mono:'IBM Plex Mono',ui-monospace,monospace;
}
*{box-sizing:border-box}html{scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--body);font-size:17px;line-height:1.55;-webkit-font-smoothing:antialiased}
body:before{content:"";position:fixed;inset:0;pointer-events:none;z-index:100;opacity:.35;mix-blend-mode:multiply;
  background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='160' height='160'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2' stitchTiles='stitch'/><feColorMatrix values='0 0 0 0 0  0 0 0 0 0  0 0 0 0 0  0 0 0 .18 0'/></filter><rect width='100%' height='100%' filter='url(%23n)'/></svg>")}
a{color:inherit}.wrap{max-width:1180px;margin:0 auto;padding:0 24px}
.mono{font-family:var(--mono);font-size:12.5px;letter-spacing:.08em;text-transform:uppercase}
/* top bar */
.top{position:sticky;top:0;z-index:20;background:rgba(241,237,228,.9);backdrop-filter:blur(10px);border-bottom:1.5px solid var(--ink)}
.top .wrap{display:flex;align-items:center;justify-content:space-between;height:64px}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none;font-family:var(--display);font-weight:900;font-size:26px;letter-spacing:.01em;text-transform:uppercase}
.brand i{width:26px;height:26px;background:var(--signal);display:inline-block;clip-path:polygon(0 100%,50% 0,100% 100%,50% 70%)}
.top nav{display:flex;align-items:center;gap:26px}.top nav a{text-decoration:none;font-weight:600;color:var(--ink-2)}.top nav a:hover{color:var(--signal-ink)}
.btn{display:inline-flex;align-items:center;gap:10px;background:var(--ink);color:var(--paper);text-decoration:none;font-weight:700;padding:15px 22px;border:1.5px solid var(--ink);border-radius:0;cursor:pointer;font:inherit;font-weight:700;transition:transform .15s,box-shadow .15s;box-shadow:4px 4px 0 var(--signal)}
.btn:hover{transform:translate(-2px,-2px);box-shadow:6px 6px 0 var(--signal)}.btn.alt{background:transparent;color:var(--ink);box-shadow:none}.btn.alt:hover{background:var(--ink);color:var(--paper)}
.btn.sig{background:var(--signal);border-color:var(--signal);color:#fff;box-shadow:4px 4px 0 var(--ink)}
/* hero */
.hero{padding:64px 0 40px;border-bottom:1.5px solid var(--ink);position:relative;overflow:hidden}
.hero .grid{display:grid;grid-template-columns:1.12fr .88fr;gap:48px;align-items:center}
.eyebrow{display:inline-flex;gap:10px;align-items:center;border:1.5px solid var(--ink);padding:6px 12px;background:var(--paper-2)}
.eyebrow b{width:8px;height:8px;background:var(--signal);border-radius:50%;box-shadow:0 0 0 0 rgba(255,90,31,.6);animation:pulse 1.8s infinite}
@keyframes pulse{70%{box-shadow:0 0 0 10px rgba(255,90,31,0)}100%{box-shadow:0 0 0 0 rgba(255,90,31,0)}}
h1{font-family:var(--display);font-weight:900;text-transform:uppercase;font-size:clamp(50px,5.9vw,86px);line-height:.88;letter-spacing:-.005em;margin:22px 0 22px}
h1 .strike{position:relative;color:var(--mute)}h1 .strike:after{content:"";position:absolute;left:-2%;right:-2%;top:52%;height:.11em;background:var(--signal);transform:rotate(-2deg);transform-origin:left;animation:strike .7s .9s both cubic-bezier(.7,0,.2,1)}
@keyframes strike{from{transform:rotate(-2deg) scaleX(0)}}
h1 em{font-style:normal;color:var(--signal)}
.lede{font-size:20px;max-width:520px;color:var(--ink-2);margin:0 0 30px}.cta{display:flex;gap:14px;flex-wrap:wrap;align-items:center}
.note{margin-top:18px;color:var(--mute)}
.reveal{opacity:0;transform:translateY(18px);animation:up .8s cubic-bezier(.2,.7,.2,1) forwards}.d1{animation-delay:.08s}.d2{animation-delay:.2s}.d3{animation-delay:.34s}.d4{animation-delay:.5s}.d5{animation-delay:.66s}
@keyframes up{to{opacity:1;transform:none}}
/* before/after */
.ba{position:relative;aspect-ratio:1440/1100;border:1.5px solid var(--ink);background:#fff;box-shadow:10px 10px 0 var(--ink);overflow:hidden;user-select:none;touch-action:none}
.ba .after{position:absolute;inset:0;background:url(img/after.jpg) top center/cover}
.ba .before{position:absolute;inset:0;background:#f8f9fa;clip-path:inset(0 calc(100% - var(--x,50%)) 0 0);display:flex;flex-direction:column}
.chrome{height:30px;background:#dee1e6;display:flex;align-items:center;gap:6px;padding:0 10px}.chrome span{width:9px;height:9px;border-radius:50%;background:#bdbdbd}.chrome .url{margin-left:10px;flex:1;height:18px;background:#fff;border-radius:9px;font:11px/18px Arial;color:#666;padding-left:10px}
.err{padding:12% 10% 0;font-family:Arial,sans-serif;color:#202124}.err .ic{width:46px;height:46px;border-radius:6px;background:#5f6368;margin-bottom:22px;clip-path:polygon(15% 0,85% 0,100% 15%,100% 100%,0 100%,0 15%)}
.err h3{font-size:clamp(16px,2vw,24px);margin:0 0 10px;font-weight:400}.err p{font-size:clamp(11px,1.1vw,14px);color:#5f6368;margin:0 0 6px}.err code{font-size:12px;color:#5f6368}
.ba .handle{position:absolute;top:0;bottom:0;left:var(--x,50%);width:3px;background:var(--signal);transform:translateX(-50%);cursor:ew-resize}
.ba .handle:after{content:"⟷";position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);width:46px;height:46px;border-radius:50%;background:var(--signal);color:#fff;display:grid;place-items:center;font-size:22px;box-shadow:0 6px 16px rgba(0,0,0,.25)}
.ba .tag{position:absolute;top:44px;padding:5px 10px;background:var(--ink);color:var(--paper)}.ba .tag.l{left:14px}.ba .tag.r{right:14px;background:var(--signal)}
.stamp{position:absolute;right:-18px;bottom:-26px;z-index:3;transform:rotate(-9deg);border:3px solid var(--signal-ink);color:var(--signal-ink);padding:10px 14px;font-family:var(--display);font-weight:900;text-transform:uppercase;font-size:24px;line-height:1;background:rgba(241,237,228,.85);animation:stamp .5s 1.3s both cubic-bezier(.2,1.6,.4,1)}
.stamp small{display:block;font-family:var(--mono);font-size:10px;letter-spacing:.12em;margin-top:4px}
@keyframes stamp{from{opacity:0;transform:rotate(-9deg) scale(1.8)}}
.ba-wrap{position:relative}
/* ticker */
.ticker{background:var(--ink);color:var(--paper);overflow:hidden;white-space:nowrap;border-bottom:1.5px solid var(--ink)}
.ticker div{display:inline-block;padding:14px 0;animation:tick 38s linear infinite}.ticker span{font-family:var(--display);font-weight:800;font-size:22px;text-transform:uppercase;margin:0 26px}.ticker span:nth-child(even){color:var(--signal)}
@keyframes tick{to{transform:translateX(-50%)}}
section{padding:96px 0;border-bottom:1.5px solid var(--ink)}
h2{font-family:var(--display);font-weight:900;text-transform:uppercase;font-size:clamp(40px,5.2vw,72px);line-height:.9;margin:14px 0 18px}
.sub{font-size:19px;color:var(--ink-2);max-width:640px;margin:0 0 46px}
/* problem stats */
.stats{display:grid;grid-template-columns:repeat(3,1fr);border:1.5px solid var(--ink)}
.stat{padding:30px;border-right:1.5px solid var(--ink)}.stat:last-child{border-right:0}
.stat .n{font-family:var(--display);font-weight:900;font-size:76px;line-height:.9;color:var(--signal)}.stat p{margin:10px 0 8px;font-weight:600}.stat a{color:var(--mute);font-size:13px}
/* steps as work order */
.order{border:1.5px solid var(--ink);background:#fbf9f4;box-shadow:10px 10px 0 var(--ink)}
.order .head{display:flex;justify-content:space-between;padding:14px 22px;border-bottom:1.5px dashed var(--line)}
.row{display:grid;grid-template-columns:84px 1fr auto;gap:22px;align-items:start;padding:26px 22px;border-bottom:1.5px dashed var(--line)}.row:last-child{border-bottom:0}
.row .k{font-family:var(--display);font-weight:900;font-size:54px;line-height:.8;color:var(--signal)}.row h3{margin:0 0 6px;font-size:22px}.row p{margin:0;color:var(--ink-2)}.row .t{white-space:nowrap;color:var(--mute)}
/* showcase */
.show{display:grid;grid-template-columns:1.25fr .75fr;gap:36px;align-items:end}
.frame{border:1.5px solid var(--ink);box-shadow:10px 10px 0 var(--ink);background:#fff}.frame img{display:block;width:100%}
.phone{border:10px solid var(--ink);border-radius:30px;overflow:hidden;box-shadow:10px 10px 0 var(--signal);max-width:300px;margin-left:auto}.phone img{display:block;width:100%}
.ticks{list-style:none;padding:0;margin:26px 0 0;display:grid;grid-template-columns:1fr 1fr;gap:10px 26px}.ticks li{padding-left:26px;position:relative;font-weight:600}.ticks li:before{content:"";position:absolute;left:0;top:7px;width:12px;height:12px;background:var(--signal);clip-path:polygon(0 55%,35% 90%,100% 15%,88% 0,35% 62%,12% 40%)}
/* pricing estimate */
.est{display:grid;grid-template-columns:1.1fr .9fr;gap:36px;align-items:start}
.sheet{border:1.5px solid var(--ink);background:#fbf9f4;padding:30px;box-shadow:10px 10px 0 var(--ink)}
.line{display:flex;justify-content:space-between;gap:18px;padding:14px 0;border-bottom:1.5px dashed var(--line)}.line span:last-child{font-family:var(--mono);white-space:nowrap}
.total{display:flex;justify-content:space-between;align-items:baseline;padding-top:18px}.total b{font-family:var(--display);font-weight:900;font-size:64px;line-height:1}
.addons .a{border:1.5px solid var(--ink);padding:20px 22px;margin-bottom:14px;background:var(--paper)}.addons .a h4{margin:0 0 4px;font-size:18px;display:flex;justify-content:space-between}.addons .a h4 span{font-family:var(--mono);font-size:14px;color:var(--signal-ink)}.addons .a p{margin:0;color:var(--ink-2)}
/* faq */
.faq{display:grid;grid-template-columns:.8fr 1.2fr;gap:48px}
details{border-top:1.5px solid var(--ink);padding:22px 0}details:last-child{border-bottom:1.5px solid var(--ink)}summary{list-style:none;cursor:pointer;font-weight:700;font-size:20px;display:flex;justify-content:space-between;gap:20px}summary::-webkit-details-marker{display:none}
summary:after{content:"+";font-family:var(--display);font-size:30px;line-height:.8;color:var(--signal);transition:transform .2s}details[open] summary:after{transform:rotate(45deg)}details p{margin:12px 0 0;color:var(--ink-2);max-width:620px}
/* form */
.dark{background:var(--ink);color:var(--paper);border-bottom:0}.dark .sub{color:#c9c2b6}.dark h2 em{font-style:normal;color:var(--signal)}
.form{display:grid;grid-template-columns:1fr 1fr;gap:14px}.form .full{grid-column:1/-1}
.form label{display:block;font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#a9a195;margin-bottom:6px}
.form input,.form select,.form textarea{width:100%;font:inherit;padding:15px 14px;background:transparent;border:1.5px solid #4a4640;color:var(--paper);border-radius:0}.form input:focus,.form select:focus,.form textarea:focus{outline:none;border-color:var(--signal)}
.form select option{color:#000}
.form label.chk{display:flex;gap:10px;align-items:flex-start;text-transform:none;letter-spacing:0;font-size:11px;line-height:1.5;cursor:pointer}.form label.chk input{width:18px;height:18px;flex:none;margin:1px 0 0;padding:0;accent-color:var(--signal)}.form label.chk a{color:inherit;text-decoration:underline}
footer{padding:30px 0;background:var(--ink);color:#a9a195;border-top:1.5px solid #2c2a27}footer .wrap{display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap}
.split{display:grid;grid-template-columns:.9fr 1.1fr;gap:56px;align-items:start}
@media(max-width:900px){.hero .grid,.show,.est,.faq,.split{grid-template-columns:1fr}.stats{grid-template-columns:1fr}.stat{border-right:0;border-bottom:1.5px solid var(--ink)}.stat:last-child{border-bottom:0}.top nav a:not(.btn){display:none}.row{grid-template-columns:56px 1fr}.row .t{display:none}.form{grid-template-columns:1fr}.ticks{grid-template-columns:1fr}.stamp{right:6px}h1{font-size:clamp(48px,13vw,76px)}section{padding:70px 0}}
@media(prefers-reduced-motion:reduce){*{animation:none!important}.reveal{opacity:1;transform:none}}
/* industry picker */
.inds{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.ind{display:flex;flex-direction:column;text-decoration:none;border:1.5px solid var(--ink);background:#fbf9f4;transition:transform .15s,box-shadow .15s;position:relative}
.ind:hover{transform:translate(-3px,-3px);box-shadow:8px 8px 0 var(--signal)}
.ind img{width:100%;aspect-ratio:16/10;object-fit:cover;object-position:top;border-bottom:1.5px solid var(--ink);display:block}
.ind div{padding:16px 18px 20px}.ind b{display:block;font-family:var(--display);font-weight:900;text-transform:uppercase;font-size:28px;line-height:1}.ind span{color:var(--mute);font-size:14px}
.ind i{position:absolute;top:12px;right:12px;width:36px;height:36px;display:grid;place-items:center;background:var(--signal);color:#fff;font-style:normal;font-weight:700}
.ba .after{background-position:top center;background-size:cover}
@media(max-width:900px){.inds{grid-template-columns:1fr 1fr}}@media(max-width:520px){.inds{grid-template-columns:1fr}}
/* phone header: keep brand and button on one line */
.brand,.top .btn{white-space:nowrap}
@media(max-width:600px){
  .top .wrap{height:58px;gap:12px}
  .brand{font-size:20px;gap:8px}.brand i{width:20px;height:20px}
  .top .btn{padding:10px 14px;font-size:14px;box-shadow:3px 3px 0 var(--ink)}
  .top .btn .long{display:none}
  .cta .btn{flex:1 1 auto;justify-content:center}
  .wrap{padding:0 18px}
}
@media(min-width:601px){.top .btn .short{display:none}}
/* rotating 'before' states */
.ba .before{opacity:0;transition:opacity .5s}.ba .before.on{opacity:1}
.old{font-family:"Times New Roman",serif;background:#ffffcc;color:#000080;padding:5% 7%;height:100%}.old marquee{background:#000080;color:#ffff00;font:bold 12px Arial;padding:3px}
.old h3{font-family:"Comic Sans MS",cursive;color:#cc0000;font-size:clamp(20px,2.4vw,32px);margin:16px 0 8px}.old p{font-size:clamp(11px,1.1vw,15px);margin:6px 0}.old a{color:#0000ee;text-decoration:underline}
.old .ctr{display:inline-block;background:#000;color:#0f0;font:12px monospace;padding:3px 8px;margin-top:10px}.old .tiny{font-size:10px;color:#666;margin-top:14px}
.gs{padding:6% 8%;font-family:Arial,sans-serif;color:#202124;background:#fff;height:100%}.gs .q{border:1px solid #dfe1e5;border-radius:24px;padding:8px 16px;font-size:13px;margin-bottom:16px;color:#444}
.gs .card{border:1px solid #dadce0;border-radius:10px;padding:14px 16px}.gs .card b{display:block;font-size:clamp(15px,1.5vw,19px)}.gs .card span{font-size:12px;color:#70757a}
.gs .row{display:flex;gap:8px;margin-top:12px;flex-wrap:wrap}.gs .row i{font-style:normal;font-size:12px;border:1px solid #dadce0;border-radius:16px;padding:5px 10px;color:#1a73e8}.gs .row i.nope{color:#d93025;border-color:#f3c3bf;background:#fce8e6}
.gs p{font-size:clamp(11px,1.1vw,14px);color:#5f6368;margin-top:14px;line-height:1.5}
/* care plan options */
.plans{display:grid;grid-template-columns:repeat(3,1fr);gap:8px;margin-top:12px}.plans div{border:1.5px solid var(--line);padding:10px;background:#fbf9f4}.plans .best{border-color:var(--signal)}
.plans b{display:block;font-family:var(--display);font-weight:900;font-size:26px;line-height:1}.plans span{font-size:12px;color:var(--mute)}
.care{margin:14px 0 4px;display:grid;gap:8px}.care label{display:flex;align-items:center;gap:10px;border:1.5px solid var(--line);padding:12px 14px;cursor:pointer;background:#fff}
.care label:has(input:checked){border-color:var(--signal);background:#fff6ef}.care label.best{position:relative}.care label span{flex:1}.care small{color:var(--signal-ink);font-family:var(--mono);margin-left:6px}
.care em{font-style:normal;font-family:var(--mono)}.care input{accent-color:var(--signal);transform:scale(1.2)}
@media(max-width:600px){.plans{grid-template-columns:1fr}}
/* header: one label per screen size */
.top .btn .short{display:none}
@media(max-width:600px){.top .btn .short{display:inline}.top .btn .long{display:none}}
/* industry dropdown */
.pick{position:relative}.pick summary{list-style:none;cursor:pointer}.pick summary::-webkit-details-marker{display:none}
.pick .car{display:inline-block;transition:transform .2s}.pick[open] .car{transform:rotate(180deg)}
.pick .menu{position:absolute;z-index:30;top:calc(100% + 10px);left:0;width:min(420px,88vw);background:#fbf9f4;border:1.5px solid var(--ink);box-shadow:8px 8px 0 var(--ink);padding:6px;animation:up .2s ease-out}
.pick .menu a{display:flex;flex-direction:column;padding:12px 14px;text-decoration:none;border-bottom:1.5px dashed var(--line)}.pick .menu a:last-child{border-bottom:0}
.pick .menu a:hover{background:var(--paper-2)}.pick .menu b{font-family:var(--display);font-weight:900;text-transform:uppercase;font-size:22px;line-height:1}.pick .menu span{font-size:13px;color:var(--mute)}
.pick,.pick:last-child{border:0;padding:0}.hero{overflow:visible}.hero .cta{position:relative;z-index:40}
.form .mstep{display:contents}.form.ms .mstep{display:none}.form.ms .mstep.on{display:grid;grid-template-columns:1fr 1fr;gap:14px;grid-column:1/-1}
.form .prog{grid-column:1/-1;height:4px;background:#4a4640}.form .prog i{display:block;height:100%;width:25%;background:var(--signal);transition:width .3s}.form .prog-l{grid-column:1/-1;margin:-6px 0 0;color:#a9a195;font-size:11px}
.form:not(.ms) .prog,.form:not(.ms) .prog-l,.form:not(.ms) .ms-nav a,.form:not(.ms) [data-next]{display:none}
.ms-q{grid-column:1/-1;font-family:var(--display);text-transform:uppercase;font-size:28px;line-height:1;margin:4px 0 2px;color:inherit}
.tiles{grid-column:1/-1;display:grid;grid-template-columns:repeat(auto-fill,minmax(160px,1fr));gap:10px}
.tile{padding:16px 14px;border:1.5px solid #4a4640;background:transparent;color:inherit;font:inherit;font-weight:600;text-align:left;cursor:pointer;transition:border-color .15s,background .15s}.tile:hover,.tile.on{border-color:var(--signal);background:rgba(255,90,31,.14)}
.ms-nav{grid-column:1/-1;display:flex;gap:18px;align-items:center;margin-top:4px}.ms-nav a{color:#a9a195;font-size:12px}.mstep:first-of-type .ms-nav a{display:none}
@media(max-width:900px){.form.ms .mstep.on{grid-template-columns:1fr}}
.book .split{align-items:start}.book-list{list-style:none;padding:0;margin:26px 0;display:grid;gap:12px}.book-list li{display:flex;gap:14px;align-items:center;font-weight:600;border:1.5px solid var(--ink);padding:14px 16px;background:var(--paper-2)}.book-list b{font-family:var(--mono);color:var(--signal-ink)}
.sheet.cal{padding:0;overflow:hidden;box-shadow:10px 10px 0 var(--signal);border-color:var(--ink)}.sheet.cal iframe{display:block;width:100%;height:760px;border:0}@media(max-width:900px){.sheet.cal iframe{height:1100px}}
